This post about how to promote an Etsy shop online, is inspired by my friend Mairead, who decided after 10 years working in the financial sector to pack it all in and dedicate all her precious time to her real passion – making handbags!! I really admire her dedication and guts to leave her job and just go and be her own boss at Breagha – Handmade bags.
Now Mairead doesn’t have her own e-commerce site and sells her bags on Etsy, a website, which allows anyone to create their own shop within the site and sell their handmade goods, like handbags, jewlery etc. It pretty much works like Ebay, where it’s possible to create a shop and Etsy will take a cut of any sold item, with two significant differences:
1) Etsy takes a smaller percentage of the sold goods
2) There is no auction-style selling.
My friend has not the option of having her own website at the moment, now, how could she still utilise the web to promote her Etsy shop with other means?
The site offers the option to sign up for an RSS feed, so it’s possible to keep up to date with any new products a certain seller puts up, but Mairead at this point wants to spread the word.
Mairead shared the link to her Etsy shop on Facebook. Another option to show this link at all times is to add it to the information, which appears on the right-hand side on below the profile picture.
These are all valid ways of reaching a very small group, only direct friends. If looking at the Facebook Advertiser tool, the following statistics are pretty interesting. In the UK alone, there are 6,860 females interested in handbags, in the US 5,720 and these are just two examples, as Etsy is used world-wide.
Further options are:
- Creating a shop page on Facebook, this can reach more people who are interested in handbags
- Stumble the Etsy shop page (which I have already done)
- Create a Twitter account and keep it public, updating people on new products posted. I’ve undertaken a handbag search and already quite a few other people utilise Twitter for this purpose
- Become a member of various handbag fan pages and leave comments, directing people to your shop
During my brief research for this, I’ve also seen that there are many shop and fan pages on Facebook for people who are interested in handbags. Mairead could also be cheeky and invite these people with her Facebook shop page, however, this could be seen as “unethical”, as it could be perceived as spam or unwanted contact by Facebook users. I’d be intersted to hear your comments on this.
Anyhow, I hope that Mairead’s business succeeds and as I can see she’s already been making a few sales, which is great! Good luck, Mairead!
There is now a second part to this “How to promote an Etsy shop online” series called How to promote an Etsy shop online – Part 2.