I know, I’ve been slacking over the past month… At least I can say I feel refreshed and ready to get back stuck into blogging again.

Every January seems to be the same for me, existing clients remember that they have a website and all of a sudden various new clients remember that they could be doing online marketing for their sites. So, I’ve been busy with proposals and meetings, which are very time-consuming, as many of you will concur with me .

But don’t despair! I’ve already thought of a few things to write about. As over the Christmas period I always seem to be catching up on my reading, I will be reviewing 2 books pretty soon. One of them is Janice Reddish’s “Letting go of the words”, a really informative book on web content, which goes well beyond writing words (hence the title), which I really enjoyed reading, as well as “Guidelines for Online Success” by Rob Ford and Julius Wiedemann, a great book on Do’s and Don’ts of the internet with lots of amazing pictures of great websites but more about that in my review.

In the following months you can also expect to hear a lot more about the German market, as I’m about to embark on a a couple of new projects geo-targeting Germany. I’m very excited about that, as I’ve always enjoyed multi-lingual online marketing projects and it’s always good to keep using your mothertongue once in a while.

I hope all of you are experiencing a good start to the New Year and hope that you will continue to stop by my blog!

My latest project is a multi-lingual SEO project for the German based personnel development and management consultancy Actus Purus. I’m working in collaboration with Ruaridh Currie CSS webdesigner in Barcelona.

I’ve started off with the German site, as this is where the client’s main target market comes from. We are at the end state of building the site, the main content is being finalised and imagery is to be added.

I’m currently establishing a SEO strategy, which I will also apply to the English site.

There will be a more extensive case study and I’ll keep this blog updated to let you know how the site is doing.

I’m also setting up Google Analytics for the site, so I’ll be using this site as my example for the step-by-step user guide.

At the moment I’m planning a big re-vamp of the site, adding SEO and Google Analytics case studies, a Google Analytics user guide, and a general resource for SEO, PPC and Google Analyics related topics.

Bye for now