1. Online Reputation Management for companies and individuals
2. Social Media strategies

I would normally file the latter under SEO, but since everyone´s talking about social media and buzz marketing, demand increases in these areas alone and I am receiving a fair amount of enquiries for those type of services.
You can view the full list of my online marketing services here.
Please don´t  hesitate to contact me for further information!

Erik Vold from VKI Studios also commented and has pointed out another handy Google Analytics Firefox Extension he’s written, which also includes the Greasemonkey Social Media Metrics features. The main features are as follows:

• Auto access your Google Analytics account
• Cleaner Profile Switching
• Export to Google Docs from Google Analytics
• Google Analytics Absolute Conversion
• Google Analytics Advanced Date Selection
• Google Analytics Table Sorting
• Social Media Metrics

Find more information on the Better Google Analytics Firefox extension on the VKI Studio’s site, where you can also download it.

Exciting stuff for all Google Analytics fans out there and again a shoutout and a big “Thank you” to Erik Vold, Michael Freeman, Arty V, Tyson Kirksey and André Scholten.

I came across this really interesting post on the VKI Studios blog, where Erik Vold makes a social media metric script available to the public, which is very generous of him. So what are the features of it?

Once correctly installed (I’ll go into this bit in a minute), you will be able to view social media metrics within your Google Analytics account. These metrics can be viewed within Content > Top Content > Content Detail and appear just below your usual information for a particular page. Once the script is enabled, the following metrics are added:

• Digg
• Sphinn
• Mixx
• Reddit
• StumbleUpon
• Del.icio.us
• Yahoo! Inlinks

It is possible to directly go to the various social media websites by clicking on the blue hyperlink and submit your website/post if it appears as 0 or to view the information directly on the social media sites. Amazing!

So, how do you install this feature for your Google Analytics account?

1) Install Greasemonkey for Firefox and ensure that it is enabled

2) Install the VKI Studios Greasemonkey Google Analtyics script

3) Just log into your Google Analytics account and go to Content > Top Content > Content Detail

Easy!

Enjoy and thank you very much VKI Studios!

Bizarrely enough, sometimes new Google Analytics features may have been live for a while in the US or in the UK but not here in Spain or vice versa. Therefore I had already read and heard about these features but my account hadn’t been updated with them until today.

So what are these new features, still residing in Beta?

1) Custom reporting

2) Advanced segments

The custom report can be set up using a combination of metrics and dimensions. It is vital to verify first which combination of metrics and dimensions can be used together and should be checkedin the chart here.

Metrics can be any of the following:

• Site usage
• Content
• Goals
• E-commerce
• Advertising

Dimensions are divided as follows:

• Visitors
• Traffic sources
• Content
• E-commerce
• Systems

Creating the reports is very easy. There are already colour-coded fields for “metrics” (blue) and “dimensions” (green) and once you click on the respective fields, a variety of buttons unfold themselves, which can easily dragged and dropped onto the predefined fields. Once you’ve chosen all the metrics and dimension combinations you would like to appear in one report, you can preview it and if you are happy with it click on “create report”.

I’m very excited about these custom reports, as it enables to get more specific information without having to create filters in a variety of profiles.

Have fun with these new Google Analytics reports!

In the next little while I’ll be compiling an excellent Google Analytics user guide.

Google Analytics is a free web statistics package from Google. It has a lot of benefits from the usual AW or Matrix stats you get from your hosting providers.

To start with the package seems a bit daunting but I’ll provide you with great step-by-step guidance from setting up the tracking code to how to best utilise the Google Analytics data and make it really work for you.

In the meantime, if you need any help at all, don’t hesitate to contact me.