This week is my “Google Analytics week”, having played around with the new custom reporting features I’ve also now enabled social media metrics for my Google Analytics account.
I came across this really interesting post on the VKI Studios blog, where Erik Vold makes a social media metric script available to the public, which is very generous of him. So what are the features of it?
Once correctly installed (I’ll go into this bit in a minute), you will be able to view social media metrics within your Google Analytics account. These metrics can be viewed within Content > Top Content > Content Detail and appear just below your usual information for a particular page. Once the script is enabled, the following metrics are added:
- Yahoo! Inlinks
It is possible to directly go to the various social media websites by clicking on the blue hyperlink and submit your website/post if it appears as 0 or to view the information directly on the social media sites. Amazing!
So, how do you install this feature for your Google Analytics account?
1) Install Greasemonkey for Firefox and ensure that it is enabled
2) Install the VKI Studios Greasemonkey Google Analtyics script
3) Just log into your Google Analytics account and go to Content > Top Content > Content Detail
Enjoy and thank you very much VKI Studios!
It’s always nice to wake up in the morning and check your Google Analytics account- and WOW – there are new custom reporting features.
Bizarrely enough, sometimes new Google Analytics features may have been live for a while in the US or in the UK but not here in Spain or vice versa. Therefore I had already read and heard about these features but my account hadn’t been updated with them until today.
So what are these new features, still residing in Beta?
1) Custom reporting
2) Advanced segments
The custom report can be set up using a combination of metrics and dimensions. It is vital to verify first which combination of metrics and dimensions can be used together and should be checkedin the chart here.
Metrics can be any of the following:
- Site usage
Dimensions are divided as follows:
- Traffic sources
Creating the reports is very easy. There are already colour-coded fields for “metrics” (blue) and “dimensions” (green) and once you click on the respective fields, a variety of buttons unfold themselves, which can easily dragged and dropped onto the predefined fields. Once you’ve chosen all the metrics and dimension combinations you would like to appear in one report, you can preview it and if you are happy with it click on “create report”.
I’m very excited about these custom reports, as it enables to get more specific information without having to create filters in a variety of profiles.
Have fun with these new Google Analytics reports!