Affiliate Marketing is one of the areas of online marketing I have actually never really touched on much during my working life, however I’ve always been very interested in it. As I wanted to learn more about it, I was looking for a sort of reference book and I found it. “A practical guide to affiliate marketing – quick reference for affiliate managers & merchants” by Evgenii “Geno” Prussakov really impressed me, as it covers in a question – answer manner the most important aspects of affiliate marketing in a very straightforward and easy to understand way. I found myself grasping all concepts very quickly. Especially the section on affiliate manager mistakes is incredibly useful.
The book is structured in 3 parts:
- Part 1: Questions and Answers
- Part 2: Affiliate Manager & Merchant Mistakes
- Part 3: Ideas for affiliate programme promotion
Part 1 is divided into 3 subsections, outlining what you need to consider during the various phases of setting up a affiliate programme:
- Pre-launch phase
- Launch Phase
- Pro Level
The 2nd part outlines a variety of mistakes, which could be encountered in affiliate marketing:
- Mistakes made within the affiliate programme
- Mistakes made within the website that runs an affiliate programme
- Day-to-Day affiliate programme management mistakes
Part 3 is also very useful, with 30 ideas for affiliate programme promotion. It is a great resource for getting some inspiration even if not all of the ideas may be suitable for your programme.
In overall, I can only recommend this book, even if you are a complete novice or if you’re about to start a programme yourself, as it will be a great guide to keeping your programme on track. This book is definitely a keeper!