Affiliate Marketing is one of the areas of online marketing I have actually never really touched on much during my working life, however I’ve always been very interested in it. As I wanted to learn more about it, I was looking for a sort of reference book and I found it. “A practical guide to affiliate marketing – quick reference for affiliate managers & merchants” by Evgenii “Geno” Prussakov really impressed me, as it covers in a question – answer manner the most important aspects of affiliate marketing in a very straightforward and easy to understand way. I found myself grasping all concepts very quickly. Especially the section on affiliate manager mistakes is incredibly useful.

The book is structured in 3 parts:

• Part 1: Questions and Answers
• Part 2: Affiliate Manager & Merchant Mistakes
• Part 3: Ideas for affiliate programme promotion

Part 1 is divided into 3 subsections, outlining what you need to consider during the various phases of setting up a affiliate programme:

1. Pre-launch phase
2. Launch Phase
3. Pro Level

The 2nd part outlines a variety of mistakes, which could be encountered in affiliate marketing:

1. Mistakes made within the affiliate programme
2. Mistakes made within the website that runs an affiliate programme
3. Day-to-Day affiliate programme management mistakes

Part 3 is also very useful, with 30 ideas for affiliate programme promotion. It is a great resource for getting some inspiration even if not all of the ideas may be suitable for your programme.

In overall, I can only recommend this book, even if you are a complete novice or if you’re about to start a programme yourself, as it will be a great guide to keeping your programme on track. This book is definitely a keeper!

written by Feli \\ tags: Affiliate Marketing, book reviews, Books

Are you an affiliate whizz kid who blogs on a regular basis? Then you’re reading the right blog post. Bigmouthmedia, the mighty European search company is running an affiliate blogging excellence award B.A.B.E. . So if you fancy winning £1,000 and receiving glory and enhancing your reputation, read how you can get nominated.

How can you participate? It’s as easy as this:

1) Get a friend to nominate you for the B.A.B.E. award.

This is pretty simple- 15 nominations will make it through to the panel.

2) Blog about the affiliate blogger award B.A.B.E.

Just make sure to use some relevant keywords in you copy, so that your post can be found through the Google Blog Search. 5 blogs will make it through to the panel this way.

3) Twitter about bigmouthmedia’s B.A.B.E. awards

But ensure it’s pretty straight-forward to find your blog URL on your Twitter profile!

What are the requirements for a winning affiliate blog:

• The blog has something given back to the affiliate community.
• The affiliate blog should be original or has controversial content.
• The blog will entail new marketing and/or design topics.

Important – Timeframes:

• Start date: 15th of April
• Closing date: 15th of May
• Judging meeting at bigmouthmedia: 22nd May
• Announcement of winner: 29th May

Well, I’m going to nominate Mark, from Digeratimarketing, I think he deserves it!

Good luck for everyone who’s trying to enter!

written by Feli \\ tags: affiliate blog award, awards, b.a.b.e., bigmouthmedia