This week is my “Google Analytics week”, having played around with the new custom reporting features I’ve also now enabled social media metrics for my Google Analytics account.
I came across this really interesting post on the VKI Studios blog, where Erik Vold makes a social media metric script available to the public, which is very generous of him. So what are the features of it?
Once correctly installed (I’ll go into this bit in a minute), you will be able to view social media metrics within your Google Analytics account. These metrics can be viewed within Content > Top Content > Content Detail and appear just below your usual information for a particular page. Once the script is enabled, the following metrics are added:
- Digg
- Sphinn
- Mixx
- StumbleUpon
- Del.icio.us
- Yahoo! Inlinks

It is possible to directly go to the various social media websites by clicking on the blue hyperlink and submit your website/post if it appears as 0 or to view the information directly on the social media sites. Amazing!
So, how do you install this feature for your Google Analytics account?
1) Install Greasemonkey for Firefox and ensure that it is enabled
2) Install the VKI Studios Greasemonkey Google Analtyics script
3) Just log into your Google Analytics account and go to Content > Top Content > Content Detail
Easy!
Enjoy and thank you very much VKI Studios!