Hello,

My latest project is a multi-lingual SEO project for the German based personnel development and management consultancy Actus Purus. I’m working in collaboration with Ruaridh Currie CSS webdesigner in Glasgow.

I’ve started off with the German site, as this is where the client’s main target market comes from. We are at the end state of building the site, the main content is being finalised and imagery is to be added.

I’m currently establishing a SEO strategy, which I will also apply to the English site.

There will be a more extensive case study and I’ll keep this blog updated to let you know how the site is doing.

I’m also setting up Google Analytics for the site, so I’ll be using this site as my example for the step-by-step user guide.

At the moment I’m planning a big re-vamp of the site, adding SEO and Google Analytics case studies, a Google Analytics user guide, and a general resource for SEO, PPC and Google Analyics related topics.

Bye for now

written by admin \\ tags: actus purus, Multi-lingual SEO, SEO

A Robots.txt file is a simple file containing information for search engine crawlers visiting your site. You can  exactly what parts of your site should be out of bounds for certain bots. This also ensures that page content is indexed faster and more accurately. This has been around for a while now.

Well, breaking news… Google has tightened the way it looks at robots.txt files, if not validated, a lot of site owners could face getting their websites banished from the Google index.

You can easily validate your robots.txt file with robots.txt validator offered in Google’s webmaster console

I found this really interesting thread on these latest robots.txt developments, called “validate your robots.txt, Google might deindex your site” by Sebastian’s Pamphlets.

Anyway, I better double-check my clients robots.txt files now.

written by admin \\ tags: robots.txt, SEO