I am expanding my online marketing service offering, since I´m becoming quite a social media fiend these days.
These new services will receive soon their own pages but I shall give you a sneak preview…

1. Online Reputation Management for companies and individuals
2. Social Media strategies

I would normally file the latter under SEO, but since everyone´s talking about social media and buzz marketing, demand increases in these areas alone and I am receiving a fair amount of enquiries for those type of services.
You can view the full list of my online marketing services here.
Please don´t  hesitate to contact me for further information!

written by Feli \\ tags: online marketing services, reputation management, Social Media

You are probably thinking “why would you use Twitter as reputation management tool?”. Most people use Twitter to keep their friends and workmates informed on personal updates and to share funny videos or even a good website etc. Also it becomes now a lot easier to update and follow your Twitter-friends with Twitterfox, a firefox extension, which I talked about in my previous post on socialnetworking toolbars and Firefox extensions. It allows you to access Twitter from your status bar and other peoples’ tweets appear as a pop up too, so you always are in the loop of what your friends are up to.

Now to the reputation management properties of Twitter.

A few days ago, I came across a case study on SEOmoz, where one of the contributing writers tells a very fascinating story about how ComScore used Twitter as a reputation management tool. It starts with a very frustrating story of the lady being unable to reach ComScore by phone to cancel a NBA basketball membership, which was automatically renewed. When she finally gets through to the company, the customer service agent declares that she is unable to refund the money for the membership as she called 4 days into the membership renewal. The frustrated lady tweets “I hate ComScore”. A minute later a representative from ComScore replies “What’s the issue?”.

Within only a few tweets the problem is resolved and the SEOmoz writer receives a refund, without any problem. I personally think that ComScore really embraced the opportunity Twitter offers with the Twitter search function, which enables you to search within all tweets mentions of a company name or product or whatever you are interested in. This will enable a lot of companies to proactively interact with their customers and resolve issues quickly.

written by Feli \\ tags: reputation management, Social Media, twitter