It’s always nice to wake up in the morning and check your Google Analytics account- and WOW – there are new custom reporting features.
Bizarrely enough, sometimes new Google Analytics features may have been live for a while in the US or in the UK but not here in Spain or vice versa. Therefore I had already read and heard about these features but my account hadn’t been updated with them until today.
So what are these new features, still residing in Beta?
1) Custom reporting
2) Advanced segments
The custom report can be set up using a combination of metrics and dimensions. It is vital to verify first which combination of metrics and dimensions can be used together and should be checkedin the chart here.
Metrics can be any of the following:
- Site usage
Dimensions are divided as follows:
- Traffic sources
Creating the reports is very easy. There are already colour-coded fields for “metrics” (blue) and “dimensions” (green) and once you click on the respective fields, a variety of buttons unfold themselves, which can easily dragged and dropped onto the predefined fields. Once you’ve chosen all the metrics and dimension combinations you would like to appear in one report, you can preview it and if you are happy with it click on “create report”.
I’m very excited about these custom reports, as it enables to get more specific information without having to create filters in a variety of profiles.
Have fun with these new Google Analytics reports!