Affiliate Marketing is one of the areas of online marketing I have actually never really touched on much during my working life, however I’ve always been very interested in it. As I wanted to learn more about it, I was looking for a sort of reference book and I found it. “A practical guide to affiliate marketing – quick reference for affiliate managers & merchants” by Evgenii “Geno” Prussakov really impressed me, as it covers in a question – answer manner the most important aspects of affiliate marketing in a very straightforward and easy to understand way. I found myself grasping all concepts very quickly. Especially the section on affiliate manager mistakes is incredibly useful.

The book is structured in 3 parts:

• Part 1: Questions and Answers
• Part 2: Affiliate Manager & Merchant Mistakes
• Part 3: Ideas for affiliate programme promotion

Part 1 is divided into 3 subsections, outlining what you need to consider during the various phases of setting up a affiliate programme:

1. Pre-launch phase
2. Launch Phase
3. Pro Level

The 2nd part outlines a variety of mistakes, which could be encountered in affiliate marketing:

1. Mistakes made within the affiliate programme
2. Mistakes made within the website that runs an affiliate programme
3. Day-to-Day affiliate programme management mistakes

Part 3 is also very useful, with 30 ideas for affiliate programme promotion. It is a great resource for getting some inspiration even if not all of the ideas may be suitable for your programme.

In overall, I can only recommend this book, even if you are a complete novice or if you’re about to start a programme yourself, as it will be a great guide to keeping your programme on track. This book is definitely a keeper!

written by Feli \\ tags: Affiliate Marketing, book reviews, Books

Since it is a very Scottish Saturday here in not so sunny Barcelona, I finally get round to writing the book review of  “Letting go of the words – Writing web content that works” by Janice (Ginny) Redish.

Having carried out a number of web copywriting courses over the years and also adviced and written content for clients, I thought I had a pretty good understanding of what is important when compiling web content. Surprisingly the book still had a few insights, which I think would be valuable for anyone working in the internet industry or who is responsible for website content. Continue reading »

written by Feli \\ tags: Books, design, Usability, web copywriting

During my holiday in sunny Corfu, I did a lot of reading and one of the books I devoured was “Don’t make me think” – a common sense approach to web usability by Steve Krug.

I know, a lot of people think, why do you bother with usability, you’re a SEO but if you drive visitors to any site, you want them to convert and Steve Krug really makes it easy to understand.

The book is pretty thin and it covers everything from the first impression your website makes to how to actually undertake usability tests. Really interesting and easy to understand. Everything just seems pretty much common sense…. If you have a couple of spare hours, read it!

written by Feli \\ tags: Books, Usability