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Posts tagged with: book reviews

Business & Marketing Book Review #1

Books and books

It’s Friday! The weekend is looming round the corner and you might have been thinking that you’d like to get some reading done.

I’m an avid reader and also take part in the Goodreads Book Challenge for 2014. Currently I’m 13 books ahead of my reading goal of 52 books. Blimey! So I thought I’d share my views on the business and marketing books I’ve been reading lately.

  1. Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind

Volume 1 of the soon three volumes by 99u, the blog on how to make ideas happen by the guys from Behance, the show case website for designers and creatives.

This book focuses on being as productive as possible in a dynamic and specifically creative workspace. It contains advice from 20 different creative minds, such as Seth Godin and Scott Belsky and is broken down into four main sections, such as:

  • Building a rock-solid routine
  • Finding focus in a distracted world
  • Taming your tools
  • Sharpening your creative mind

I found a lot of the advice quite useful, even though it wasn’t necessarily ground breaking if you have read any other books on productivity. Still each chapter finishes with key takeaways with tons of actionable tips that will enable you to become more productive, even if you’re not in a creative role.

Read more articles on productivity on 99u’s blog or follow 99u on Twitter

Rating: 3 out of 5


    2. “Difference: The one-page method for reimagining your business and reinventing your marketing” by Bernadette Jiwa

Bernadette Jiwa takes another look at differentiating yourself from other businesses. Her stance is that you shouldn’t continuously trying to mimic your competitors or try to stay ahead but instead try to give your customers a reason to choose you? Jiwa talks you through how you can establish this through a one-page method to reinvent your marketing, which consists of the 5 Ps: principles, purpose, people, personal and perception. The focus is on developing products and services that people want and that talk to the individual rather than the mass market. Jiwa also includes a template and several case studies on various companies’ 5 Ps.

I think that the book certainly has helped me to rethink how we market and build our brand but I believe it only captures a part of the overall brand building exercise.
You can read Bernadette Jiwa’s blog The Story of Telling or follow Bernadette Jiwa on Twitter

Rating: 3 out of 5


3. “How to be a Productivity Ninja. Forget Time Management: How to Get Things Done in the Age of Information Overload” by Graham Allcott of Think Productive

I’m personally a productivity addict and have also written a post on the Top Productivity Tips for Agency & Business owners earlier this year. Although I did originally read this book in May, I keep picking it up every so often to actually practice what Allcott preaches. The book is packed with actionable exercises and I keep returning and refining my own processes. Without a doubt the best read this year for me so far. Once I started reading it, I couldn’t put it down. Apart from it being written in a very accessible way, each chapter contains exercises and clear instructions on how to implement the theory in real life. I wouldn’t say that all of his suggestions are a must but the book covers all areas in office life that might require some ‘ninja productivity’ from how to bring your inbox to zero (which I managed from around 3500 emails!) to how to structure your day and how best to manage meetings. It’s an absolute must-read for anyone who is in dire need of getting organised and more productive.
Read the Think Productive’s blog here and follow them on Twitter

Rating: 5 out of 5

Are you reading any interesting business or marketing books at the moment? I’m always on the look-out for new reading material.

You can find me on Twitter or LinkedIN or just email me! I’d love to hear from you.

Image credit Kara Harms