Content is King – it’s probably a phrase you have read or heard before. Writing compelling content is not only important to engage your visitors and convert them, but also important performing highly on search engines.

Therefore I offer web copywriting training in Edinburgh/Glasgow for individuals and companies who feel that their current web copy is not search engine friendly. My training sessions are tailored to your company’s needs and can be carried out on-site anywhere in the Barcelona area, which means less disruptions for your employees’ working day, as they won’t have to travel off-site for the training.

The comprehensive SEO web copywriting training – 1/2 day session (Edinburgh) covers the following:

• Introduction to web copywriting
• Understanding your target audience
• Writing search engine friendly copy
• Understanding “on-page” SEO aspects
• Using tools
• Questions & Answers

The comprehensive web copywriting session is priced per participant for up to 6 delegates. Every delegate receives an individual manual.

The basic SEO web copywriting training – 2 hour session (Edinburgh) covers the following:

• Introduction to web copywriting
• Writing search engine friendly copy
• Using tools
• Questions & Answers

The basic web copywriting session is priced per participant for up to 6 delegates. Manuals can be purchased seperately.

Feedback sessions

Feedback session can be arranged if you would like to ensure that your employees have really grasp the concepts of the web copywriting training. This means, each employee will produce a page of web copy, which will then reviewed by myself or one of my colleague’s and we feedback any improvements or other aspects which were overlooked.

These feedback web copywriting sessions can be arranged for a group or individually but are more useful in a group, as there will be a better learning experience created. Prices are again per participant.

Please not all sessions are carried out in either English or German.

If you are interested in organising a training session for your Barcelona based company or to find out more about the training including prices, please contact me today. Some organisations may be eligible for reduced rates and there are reductions for multiple groups.

I also offer SEO web copywriting services if you would like to outsource these if your company does not have the resources to write in-House.

On occasion I also travel on business to Scotland, and courses can also be arranged in London, Stuttgart or Barcelona. Other areas can be discussed upon request.