Recently I wrote about how to secure an interview at a digital marketing agency, which got a lot of great feedback. As I am just about to start with the next group of digital marketing mentees, who I am helping to get that dream job that they’ve been looking for, I’ve been thinking a lot about a few tips to help you kickstart your career in digital marketing.
Nowadays, for any job really, it’s really important to go that extra mile, as a lot of great job opportunities aren’t necessarily published on a company’s website or a job board any more. Also a lot of employers are looking for candidates who have already got some experience. Don’t despair, I will outline a few tips to make you a more attractive candidate, even if you haven’t had much hands on experience as of yet.
Get your social media profiles in order
I think our HR consultant would disagree to this but everyone who hires in this industry will google the new candidate and check out their social profiles. Make sure that your public profiles are up to scratch, up to date and don’t include any dubious images of you on a drunk night out. If you are serious about finding a job, try and ensure that your LinkedIn and Twitter accounts are well maintained. At this stage I would really just concentrate on those two channels. I think having your Facebook page on private is fair enough, I keep my Facebook page private too.
Use your social channels to connect
Do some research on companies that you’d like work for and follow them on their social media accounts, i.e. Twitter, LinkedIn and Facebook. Retweet some of their tweets, even ask questions, show an interest in their company and what they share on social media. Also like and share their posts on LinkedIn. Don’t be scared to connect with potential employers on LinkedIn, if they don’t accept your request (I usually only accept requests of people I’ve met in person), follow them anyhow. Dan Schawbel wrote a pretty interesting article on 5 reasons why your online presence will replace your resume in 10 years, which is well worth a read.
Start your own blog
In many digital marketing roles it’s important to show that you are a good writer and not only 140 characters at a time. You don’t necessarily have to start a digital marketing blog. Instead choose a topic you feel passionate about i.e. Food, clothes, sports, music or any other hobby that you may have. I would recommend just to buy a domain with your own name, you may want to change tact at some point in the future and having your own name will make any transition much easier. Having your own domain will enable you to build your own brand. Set up a wordpress blog, choose a theme and off you go. It will show potential employers that you’ve gone through the effort of setting up the blog and shows that you have gone the extra mile. Then try and blog regularly, at least twice a month, more often if you can.
Attend industry specific events
There are tons of industry specific events that are free (!!) and generally anyone is allowed to attend. Sometimes these events have speakers, so you will also be able to learn something in the process. Attending these events is definitely a fantastic opportunity for you to meet potential employers and find out about any upcoming job openings.
In Scotland and London there are the following events on a regular basis:
For other areas in the UK and the rest of the world check out:
It’s a great way to meet new people and connect with potential employers. In my next post I will go into more specifics about skills that come in useful for digital marketing, so watch this space.
Do you need any help moving your digital career forward? Why not get in touch?
Photo by Meredith Farmer