In November 2008 I posted some ideas about how to promote an Etsy shop online and had great feedback from the Etsy community, which has encouraged me to continue with a second part of my series “How to promote an Etsy shop online”.

In my previous post I really concentrated on Facebook, Twitter and other social media tools. But social media isn’t everything. The next few paragraphs will show you the other side of getting your Etsy shop known.

• A simple email

Write an email explaining about your new venture and include a link to your Etsy shop. Send the email to all your friends and the rest of your contacts. This should already add up to a decent amount of people. Ask these friends to pass on your link to their contacts.

Especially do this again a few weeks before bigger events, such as Mothers’ Day, Valentine’s Day, Christmas or Easter. Remember those are dates where everyone (especially males) are looking for presents desperately and people are more likely to spend their money then on your lovely item, rather than in a highstreet store.

• Create a blog

A great example for such a Etsy blog is Akane Designs, which I think is a really lovely blog and really well executed. If you visit the site you can see this lady has put in a lot of hours creating and maintaining this blog. The blog has also a large group of followers. You can create a blog for free either at Blogger or Wordpress. With blogger you can start blogging after 3 steps:

1. Create an account
2. Name your blog
3. Choose a template

With Wordpress you are only required to fill out 1 form and you’re ready to blog. Note that with Wordpress you can also host the blog yourself with a domain name of your choice but this will require for you to purchase a domain name and webspace and may not be very straight-forward for anyone who is not too internet savvy.

Then start blogging about new items you’ve created, post pictures and link back to your Etsy shop. Tell all your friends about the blog and also share the new blog posts on your personal Facebook page but also on your company Facebook page and Twitter.

I would like to see some more examples of Etsy sellers’ blogs. Leave a comment with your link on this post!

written by Feli \\ tags: blogger, blogging, E-commerce, email, etsy, wordpress

This post is not online marketing related. Well, I thought we all deserve a little breather on a Thursday.

In my post Seven Things about me I mentioned that I was (an on occasion still am) a big fan of arcade games. I came across this real life human Pac Man game by a Frenchman called Remi Gaillard, which takes place in a supermarket. Really funny! Watch it here.

Remi Gaillard Pac Man in a supermarket

Happy Thursday everyone!

written by Feli \\ tags: pac man, remi gaillard

Are you an affiliate whizz kid who blogs on a regular basis? Then you’re reading the right blog post. Bigmouthmedia, the mighty European search company is running an affiliate blogging excellence award B.A.B.E. . So if you fancy winning £1,000 and receiving glory and enhancing your reputation, read how you can get nominated.

How can you participate? It’s as easy as this:

1) Get a friend to nominate you for the B.A.B.E. award.

This is pretty simple- 15 nominations will make it through to the panel.

2) Blog about the affiliate blogger award B.A.B.E.

Just make sure to use some relevant keywords in you copy, so that your post can be found through the Google Blog Search. 5 blogs will make it through to the panel this way.

3) Twitter about bigmouthmedia’s B.A.B.E. awards

But ensure it’s pretty straight-forward to find your blog URL on your Twitter profile!

What are the requirements for a winning affiliate blog:

• The blog has something given back to the affiliate community.
• The affiliate blog should be original or has controversial content.
• The blog will entail new marketing and/or design topics.

Important – Timeframes:

• Start date: 15th of April
• Closing date: 15th of May
• Judging meeting at bigmouthmedia: 22nd May
• Announcement of winner: 29th May

Well, I’m going to nominate Mark, from Digeratimarketing, I think he deserves it!

Good luck for everyone who’s trying to enter!

written by Feli \\ tags: affiliate blog award, awards, b.a.b.e., bigmouthmedia

Well, it´s the 1st April and everyone´s on the edge, expecting a prank or two.

It´s not even 11am, and so far I´ve already encountered 2 viral campaigns, which will probably be spiralling around the world today.

1) Expedia´s Flights to Mars for 99$

2) Twitter add on Shouttr, my personal favourite made by the Softonic team in Barcelona.

I´m sure we´ll see a few more today!

Happy Fool´s Day!

written by Feli \\ tags: shouttr, Social Media, viral campaigns, you tube