Dec 18

For experienced SEOs it’s common knowledge that link building is crucial to give a website the necessary boost in order to perform well on search engines.
During many SEO projects I’ve been seeking new and innovative forms of link bait and built links in order to achieve for a myriad of search terms my clients wish to perform on search engines.

It is also a fact that there are really no two links that are indeed the same. Therefore Wiep Knol decided to ask about 17 well known and respected SEOs to gives us their input on link value factors. This article is really interesting and outlines about 40 link factors and their importance.

The importance of each link has been rated as follows:

  1. Not of any influence on the value
  2. Fractional effect on link value
  3. Moterate influence on the link value
  4. Strong influence on the link
  5. Very strong influencing factor

There is also a section on so called “dampening effects” of links that perhaps lower the strength of a link.

These factors were also rated as follows:

  1. No negative effects at all
  2. Slight negative effect on the value
  3. Somewhat negative effects
  4. Big negative effect on the link value
  5. Maximum negative effect

It’s about time we had a full “bible” on link value factors.
Read it! It’s an eye opener!!

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Dec 10

A Robots.txt file is a simple file containing information for search engine crawlers visiting your site. You can  exactly what parts of your site should be out of bounds for certain bots. This also ensures that page content is indexed faster and more accurately. This has been around for a while now.

Well, breaking news… Google has tightened the way it looks at robots.txt files, if not validated, a lot of site owners could face getting their websites banished from the Google index.

You can easily validate your robots.txt file with robots.txt validator offered in Google’s webmaster console

I found this really interesting thread on these latest robots.txt developments, called “validate your robots.txt, Google might deindex your site” by Sebastian’s Pamphlets.

Anyway, I better double-check my clients robots.txt files now.

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